Ana
Tsimintia
I help luxury hospitality brands turn attention into measurable results — through sharp strategy, scroll-stopping content, and data-driven campaigns.
End-to-end marketing operations across nine boutique travel & lifestyle brands — bridging the gap between creative execution and distribution.
Capabilities
A full-stack marketing skillset — strategy, distribution, content and craft — kept consistent across every brand and market.
Social Media Strategy
End-to-end social management — content creation, planning, scheduling and community engagement that builds a consistent presence across every channel.
Performance & Paid Ads
Targeted paid campaigns across Meta Ads Manager and Google Ads — continuously optimized to turn budget into measurable results.
Content & Copywriting
A distinct brand voice, crisp messaging and compelling copy that feels human, looks sharp, and stays completely consistent everywhere.
Creative Production
Fast, high-quality visual production and asset creation with Canva, CapCut and Adobe Suite — turning ideas into scroll-stopping promotional content.
Email & CRM
Targeted mass mailings, segmented newsletters and lifecycle campaigns that nurture contacts and keep subscribers closely connected to the brand.
A portfolio organized by brand
Amar Luxury Desert Ecolodge
Ultra-luxury desert wellness and eco-lodging between Abu Dhabi and Dubai. Led the full launch campaign — newsletter, social rollout and content production introducing the brand to a global luxury audience.
Gaïa Nile Dahabiya
Boutique luxury sailing cruises along the Nile, Egypt. Orchestrated the market-introduction campaign and the reel that became the portfolio's top performer at 111K views.
Magic Camps Wahiba
Eco-chic glamping in the Wahiba Sands, Oman. Seasonal social storytelling and reels — the Magic Camps reels alone gathered over 16K combined views.
Magic Travels & Magic Arabia
Led the full rebranding launch — new logo, guidelines and brand era — across mass mailing and social. Aligned public perception with the new corporate identity at a 35% open rate.
VIVI
High-end, France-focused travel brand for curated, bespoke luxury journeys. Conceived a self-initiated monthly newsletter series that shifted comms from generic offers to value-driven storytelling — a 25% CTR.
Magic Roads
Bespoke incoming tourism across Georgia and Armenia. Built the International Women's Day campaign around women's empowerment in Georgia — a 40% open rate, well above industry average.
Seven campaigns, from challenge to outcome
Magic Travels & Arabia Rebranding Launch
Communicate a complete corporate rebrand — new logo and guidelines — to the market without losing the existing audience.
Designed and managed the mass-mailing strategy, targeted newsletters and social rollout announcing the new brand era — every touchpoint aligned to the new guidelines.
New Brand & Product Launches
Introduce three new premium brands — VIVI, Gaïa and Amar — to the market and clearly communicate the unique value of each.
Built multi-channel digital strategies, high-impact mass mailings and social rollouts for all three launches while keeping each brand identity distinct.
VIVI France — Awareness & Experience
Boost awareness for VIVI and communicate the value of specific French travel experiences to targeted segments.
Conceptualized and launched a dedicated monthly newsletter series — each edition breaking down a single experience, its services, location and ideal traveler.
Magic Stopovers — Les Escales Magic
Keep clients engaged and educated on a diverse portfolio of destinations to drive inbound leads.
Designed a continuous mass-mailing and newsletter ecosystem promoting a series of step-by-step educational webinars covering every destination.
YouTube Destination Highlights
Give prospects a dynamic, visual way to "feel" each destination before committing to a purchase.
Initiated and managed curated Destination Highlight videos across Georgia, Oman and France — equipping the sales team with conversion-ready assets.
International Women's Day — Georgia
Design a meaningful holiday campaign around women's empowerment in Georgia without sounding generic.
Integrated inspiring stories of Georgian women into a dedicated holiday newsletter, tied seamlessly to a live webinar on the same theme.
Multi-Brand Newsletter Templating
Managing comms for multiple sub-brands by hand was slow and risked brand dilution.
Designed distinct, plug-and-play newsletter templates per brand — each built to its exact guidelines (fonts, colors, assets).
A career in luxury communications
Managing end-to-end marketing operations across the Magic Travels Group — nine boutique brands, from desert lodges to Nile cruises to the Caucasus.
Digital Marketing & Communications Manager
2023 — PRESENTMagic Travels Group · nine brandsTook charge of social media, email & CRM, paid media and content production for the full Magic Travels brand family — establishing a consistent voice across every market.
Rolled out the new corporate identity across mass mailing and social — a 35% launch-email open rate and a 20% lift in profile visits during launch week.
Orchestrated the introduction campaigns for three premium products — bespoke France journeys, boutique Nile cruises and ultra-luxury desert eco-lodging — each with a distinct identity.
Designed a plug-and-play newsletter templating system and launched flagship initiatives — the Magic Stopovers webinar series and the Women's Empowerment campaign.
Social media management across nine brands.
Email marketing & CRM — newsletters & mass mailings.
Digital advertising on Meta & Google Ads.
Content production — Canva, CapCut, Adobe Suite.
Campaign execution end-to-end, with promo assets.
Brand consistency in tone & visual identity.
Have a brand to grow?
Open to new projects, retainers and consulting for luxury hospitality and lifestyle brands.